Calming volatile results and establishing a solid customer acquisition strategy.
Brief
Maria DK, the sportsbook and online casino had serious challenges with their social customer acquisition strategy. While social channels delivered customers, acquisition costs were becoming prohibitive. Hyphen were engaged to apply their strategic and scientific approach to these issues.
The Hyphen advanced Analytics dashboard enabled the team to quickly spot data trends and optimise campaigns.
Solution
The Hyphen team developed a 4 point integrated strategy to achieve success. 1) An assessment of historic activity 2) A deep dive into the specific requirements of each department 3) A data strategy to drive business insight 4) An assessment of operating systems to drive efficiency.
In collaboration with the key divisions of the company, Residential Sales & Lettings , Property Management , New Homes & Investment, their business processes and key requirements were detailed. This output was visualised as a data map of the business. The data provided insight into the lead generation programmes that would work for each area of operation. Hyphen's deep understanding of the business led to the creation to a suite of cloud based products to optimise marketing efficiency across each division.
Result
Hyphen's combination of consulting on Maria DK's business goals and optimising their marketing has yielded significant results. At the strategic level the customer experience has been redesigned and conversions have improved. At an operational level cost per acquisition has been significantly reduced by 327%.